Coach Play APW in Bangsar
Kuala Lumpur’s Bangsar township is already a top pick for fashionistas and cafe-hoppers. So it comes as no surprise that the buzzing locale now has a slice of New York City’s high fashion and coffee culture, all tucked within the new Coach Play at APW Bangsar.
Following the success of their debut store in Ipoh, Coach Play APW combines luxury goods, an exhibition space, and a cafe serving all-American desserts and unique soft serves. Here’s what you can experience at this self-declared fashion playground.
Kuala Lumpur’s first Coach Play store
Coach Play brings luxury fashion to the industrial-chic A Place Where (APW) Bangsar. Best known for their premium leather goods and flawless craftsmanship, the brand’s latest store carries all their ready-to-wear collections, which comprise trendy apparel, kicks, and bags.
For eco-conscious fashionistas, Coachtopia is the brand’s sustainable collection crafted from recycled materials. There’s a dedicated corner in the store to showcase upcycled pieces like polyester totes and trendy ergo bags.
The Coach Create Bar is a highlight of the warm-coloured store. You can add a personal touch to your Coach haul here, including monogramming your hang tags for free with any purchase of handbags.
Customising tote bags and T-shirts with silkscreen designs based on vintage Coach ads is also an option.
Not just all shopping, the store has a gallery space that highlights the brand’s history and commitment to craftsmanship.
A cafe with pretty desserts and drinks
Most seats are set outdoors, with mist fans to help patrons cool down.
Whether you’ve been shopping or just hanging out in Bangsar, a pit stop at The Coach Coffee Shop, just next to their retail space, is a must. With an indoor nook-like space and an alfresco seating area, the Coach cafe is said to be the largest of its kind in the world.
The cafe has a curated selection of small bites that are perfectly Instagrammable and almost too pretty to eat. Find saccharine-sweet options that pay homage to the brand’s all-American roots, such as Strawberry Pop Tarts (RM12) and Crullers Raspberry Glazed (RM12), and brunch must-haves like Avocado Toast (RM22) with a smooth, whipped avocado spread.
Here, coffee isn’t just a drink – it’s an experience. Their signature The Coach Iced Chocolate (RM23), for starters, has small tubs of chocolate syrup and C-shaped chocolate ice cubes to add to the drink and stir for that perfect IG shot.
To help patrons beat the city’s heat, the Coach Coffee Shop also has signature soft serves (RM20/each) that come in classic New York flavours such as Peanut Butter & Jelly and Key Lime Pie.
The more unique options, Pepperoni Pizza and Cream Cheese Bagel, pay homage to New York’s iconic dishes as well. The first closely resembles tart marinara sauce – likewise, the bagel-inspired flavour is basically an Everything Bagel with subtle garlicky notes in soft serve form.
Grab brunch at Coach Play APW in Bangsar
The Coach Coffee Shop at Coach Play APW’s 3,280 sqft space will be a highlight for food-obsessed Malaysians. There’s a lineup of All-American signatures to gorge on from the brand, if you’re not just here to just shop for luxurious apparel.
Address: C-01, 29, Jalan Riong, Bangsar, 59100, Kuala Lumpur
Opening hours: Tue-Sun 10am-10pm (Closed on Mondays)
Contact: 03-2201 8835 | Coach Play APW website | Instagram
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Cover image adapted from: TheSmartLocal Malaysia