i’m donut? from Japan to open in Malaysia
If your Japan travel itinerary always includes a trip to the wildly popular i’m donut? bakery, this news is for you.
The viral bakery brand has announced that it will officially open its first Malaysian outlet this September, bringing its famous melt-in-your-mouth doughnuts to local fans who have only drooled over them online.
Here’s everything we know so far.
What is i’m donut?
Image adapted from: @i.m.donut via Instagram
Unlike traditional Western-style doughnuts that are often spongy and sugary, the viral Japanese bakery founded by chef Ryouta Hirako i’m donut? became known for its signature nama doughnut. They resemble delicate, ultra-soft fried pastries with a uniquely airy texture that almost melts in your mouth.
The bakery first gained popularity in Tokyo, where long queues quickly became a daily sight outside its many stores across the country. Since then, the brand has built a loyal following not only in Japan, but also amongst international tourists who regularly include the bakery in their Tokyo food itineraries.
First outlet in Malaysia
Image adapted from: @i.m.donut via Instagram
The doughnuts everyone’s been flying to Japan is just around the corner for us Malaysians. i’m donut? is finally heading to Malaysia, with its first outlet slated to open this September.
Image credit: @i.m.donut via Instagram
The announcement was made through the brand’s social media channels, where they teased an image of a store in a mall, prepped for a soft launch, sparking excitement among local fans and frequent Japan travellers who have long queued for the bakery’s famous doughnuts overseas.
While the exact location remains under wraps for now, it is speculated that The Exchange TRX could be home to the first Malaysian outlet.
Image credit: @i.m.donut via Instagram
The Malaysian menu has not yet been confirmed either, but doughnut-lovers can likely look forward to some of the bakery’s bestsellers, especially its unique catalogue of sweet and savoury flavours, including pistachio cream, rich custard, double chocolate, fresh strawberry cream, and matcha-filled varieties.
Seasonal creations are also a huge part of the brand’s identity, with past offerings featuring sakura cream, roasted sweet potato, chestnut mont blanc, hojicha, and yuzu citrus.
Japan’s i’m donut? bakery is coming to Malaysia
Just like any highly-anticipated openings in Malaysia, fans can expect long waiting times once i’m donut? bakery officially launches in September, though, the chance to finally try these cloud-like pastries without boarding a flight might just make the queue worth it. For now, we will have to wait for the official reveal of the outlet’s exact location and opening date.
Also read: Japan’s Saizeriya Set To Open First Malaysia Outlet This June, Expect Budget Japanese-Italian Food
Cover image adapted from: @i.m.donut via Instagram