Sephora partners with Olive Young in 2026
A vacation in Korea would inevitably mean a huge shopping spree at Olive Young to stock up on our K-beauty staples. But soon, we won’t have to rely on a flight ticket to Korea anymore.
US beauty retail giant Sephora has announced a global partnership with CJ Olive Young to expand its K-beauty offerings to its customers around the world, including Malaysia. And of course, this would also mean better access to our K-beauty favourites, for us skincare and makeup geeks.
Global scaling of K-beauty brands with the Sephora-Olive Young collab
Image credit: Ziksir
It’s a major yay for all of us K-beauty-obsessed girlies. With the beauty side of social media being majorly dominated by all sorts of viral Korean beauty brands and products over the past years, the news of Sephora and Olive Young’s strategic partnership comes as very much of a very pleasant surprise to us all.
Image adapted from: Olive Young Global via Facebook
Sephora’s collaboration with Korea’s leading beauty and wellness retailer will see dedicated Olive Young-curated K-beauty zones across Sephora’s online platforms and selected physical stores, including a diverse array of established and leading Olive Young brands and products.
The launch of this rollout is planned for the beginning of the second half of this year, spanning the US, Canada, Hong Kong SAR, and Southeast Asia, with Malaysia included. Expansion into additional global markets will continue in 2027, in the Middle East, the UK, and Australia.
Image credit: Global Cosmetics News
As Sephora boasts over 3,000 points of sale across 35 markets globally, this partnership helps Olive Young expand the brand’s reach for K-beauty while exporting its curated retail expertise beyond South Korea. For Sephora, the aim is to strengthen Sephora’s standing in the fast-growing K-beauty category, which continues to see strong global growth.
Shop for your Olive Young’s K-beauty staples at Sephora
With the two superhero beauty retailers joining forces, we can soon turn to our nearest Sephora stores to stock up on our Olive Young essentials, instead of tearing our wallets apart just to get our hands on our favourite face packs or cushion foundation, all the way in Korea.
Cover image adapted from: Deva Darshan via Pexels & Olive Young Global via Facebook