Baju kurung & kebaya for Hari Raya
Muslims in Malaysia will be busy celebrating one of the biggest festivals in the nation soon: Hari Raya Aidilfitri. Before the reunions return in full swing, many of us have likely already begun shopping for baju Raya. But let’s be honest – choosing an outfit that’s both comfy and looks good on camera can be stressful.
To help you out this festive season, we compiled a list of 18 Malaysian brands offering modern and chic baju kurung.
Table of Contents
What are the popular styles for Baju Raya?
Malay women wear elegant and modest traditional clothing during the Hari Raya Aidilfitri celebrations in Malaysia, which reflects cultural and religious values. Some of the most popular styles sported include the Baju Kurung, Baju Kebaya, and Baju Kurung Kedah. Some brands are also putting a modern spin on classic designs.
Baju Kurung
The Baju Kurung is a go-to attire during Raya, comprising a long, loose-fitting blouse paired with a matching sarong or skirt. It’s typically made from soft, flowy fabrics such as cotton, silk, or satin, and adorned with intricate patterns, embroidery, or batik prints. Modern alterations to the classic style include the Baju Kurung Modern, which features a slimmer fit and more contemporary designs.
Baju Kebaya
A picture of femininity and elegance, the Baju Kebaya is made up of a fitted blouse with long sleeves crafted from lace or sheer fabrics, paired with a matching or contrasting sarong. Some variations of this include the Kebaya Nyonya with Peranakan-inspired patterns and more vibrant colours, and the Kebaya Labuh, which has a longer blouse that reaches right above the knees compared to the traditional kebaya.
Baju Kurung Kedah
The Baju Kurung Kedah is a simpler and shorter version of the Baju Kurung, typically worn for casual gatherings. It pairs a waist-length with a sarong, making it a practical and comfortable option in the Malaysian heat.
– Where to shop for Baju Raya –
1. ANAABU
Minimalist & androgynous designs
Image credit: @anaabu.co via Instagram
Founded by Kelantanese Ana Abu, ANAABU is an independent label best known for its minimalist apparel inspired by Abu’s love for thrifting and vintage clothing. The brand’s collections feature mostly androgynous designs, with unisex tops and bottoms often with looser fits available at their online and physical stores.
As most of their apparel is in neutral tones – think soft beiges and calm olives – they can be mixed and matched, and worn any time of the year for any occasion.
Shop clothes from ANAABU.
2. LÚBNA
Fun & inclusive baju kurung
Image credit: @lubna.official via Instagram
When it comes to fun and size-inclusive designs, LÚBNA is a local brand that impresses with its Raya collections. Find all sorts of trendy and affordable baju Raya at their online store on Zalora, which features something for everyone, including festive clothes in plus sizes and designs for nursing mums, men, and kids.
Shop for traditional tops and bottoms, or baju kurung and sets, all available in bright and pastel colours that’ll appeal to those who love to flaunt their Raya OOTDs on their Instagram.
Shop clothes from LÚBNA.
3. Bayu Somerset
Bright & quirky prints
Image adapted from: @bayusomerset via Instagram
If neutral and minimalist aren’t words you would use to describe your wardrobe choices, Bayu Somerset has vibrant prints for those who gravitate towards pops of colour and cheery designs for their Raya ‘fits. Established in 2021, this local brand is where you can find kurung and kebaya designs priced from RM99, which are available in a variety of striking prints such as Blocks, Floral, and Retro.
Shop clothes from Bayu Somerset.
4. Poplook
A variety of chiffon tops and bottoms
Image credit: Poplook
If comfort is what you’re aiming for during Raya, Poplook has a myriad of cotton kurung sets. These flowy blouse-and-skirt sets come in a variety of shades and with different prints, from navy blues to pale pinks, and bold geometric to dainty embroidered florals, that are priced from RM229 and come in sizes XS to 4XL.
Shop clothes from Poplook.
5. Elliza Arifin
Matching family sets
Image adapted from: @ellizaarifin.co via Instagram
For matching baju kurung, Elliza Arifin‘s Family Collections feature kurung, kebaya, kurta, and baju melayu for the whole family to look super coordinated this Raya. There are other variations of family sets, or baju sedondon, to shop on their website, featuring various prints and colours, including gorgeous florals and dainty lace as well as minimalist blacks and navy blues.
Shop clothes from Elliza Arifin.
6. Caftanist
Elegant Raya kaftan
Image adapted from: Caftanist
Blending style and comfort is Caftanist‘s flowy and luxe collection of baju kurung that’s plus-size friendly and also suitable for mums-to-be. The brand’s variations on the kaftan and modern pantsuits, made with materials such as satin and cotton, are perfect if you’re looking for something you can indulge in delicious Raya food in without worrying about looking bloated in family group photos after.
Shop their 2026 Collection, with embellished and beaded kebayas and two-piece sets priced from RM299.
Shop clothes from Caftanist.
7. Curva Fabulous
Baju kurung in a variety of styles & sizes
Image credit: @curvafabulous via Instagram
It’s great to see many brands becoming more inclusive – Curva Fabulous is one of them. Catering to plus-size baddies, their collections feature wrap and organza kurung, lace kebayas, and knotted kaftans that are available in sizes from UK16 up to UK28. Shop sets that start from RM149, and separate tops (from RM79) and skirts (from RM59). They often have deals on older collections, too, with prices for these pieces typically priced under RM100.
Shop clothes from Curva Fabulous.
8. Inayah
Modern sarongs
Image credit: @inayah_co via Instagram
For Raya ‘fits that are both comfy and flattering on the body, Inayah has a Nona Sarong collection that has baggy batwing blouses to pair with wrap skirts that come with statement pleats. Each set is priced at RM179, with bright florals and dusty pinks that’ll help you achieve a bold or delicate look.
Shop clothes from Inayah.
9. Nan Indah
Timeless designs
Image credit: @nan.indah via Instagram
If you’re someone who prefers simplicity and loves the traditional look, take your Raya shopping spree to Nan Indah. Their pieces transcend trends and fashion fads, with baju kurung designs that are timeless and elegant. Their latest Indah Raya collection features baju kurung in soft pastels and with floral embroidery details. They are priced between RM200 and RM400, and available for purchase at their online and physical stores.
Shop clothes from Nan Indah.
10. Petit Moi
Cottage core ‘fits
Image adapted from: Petit Moi
Another local brand on this list with trendy baju Raya is Petit Moi, with plenty of options that let you beraya in comfort and style. Their latest Curated Romanticism collection features timeless floral prints that blend well with the classic and elegant look of a baju kurung, and also the signature Maggie Kurung (RM359), a two-piece flowy kurung set that comes with a top that has the shop’s signature dainty lace details and frilly cap sleeves. They also have clothes for the little ones, so you can match with your kids this Raya.
Shop clothes from Petit Moi.
11. Shals
Modern kebayas
Image adapted from: SHALS
For those who love effortlessly chic Raya looks, SHALS is the go-to for timeless minimalism with a touch of elegance. Think sleek silhouettes, understated details, and just the right amount of flair.
They are known to put a spin on the classic kebaya, with designs that blend tradition with a modern edge. The Sayara Set (RM449), for starters, is a lush cream, embroidered crepe two-piece design that has an asymmetrical front panel that is still flattering on the body.
Shop clothes from SHALS.
12. Saoi
Nostalgic designs
Image credit: SAOI
If you love a wardrobe that tells a story, SAOI serves up a feast of fashion with collections like A Soiree Affair and In The Mood For Jazz. Whether you’re after a nostalgic throwback or a fresh take on modern traditional wear, there’s something for every style mood.
This year’s showstopper is the Sri (RM629), a dreamy 70% linen set that is delicately structured and woven with pink, blue, and green beads.
Shop clothes from SAOI.
13. Tujoh Kuntom
Classic minimalism
Image credit: @tujohkuntom via Instagram
Founded by Amelin Asri, Tujoh Kuntom blends minimalism with classical Malay looks. The brand pays homage to cultural heritage while simultaneously keeping up with modern fashion trends. Sets in their latest Raya collection are priced from RM260, including the trendy Purnama In Strawberry Matcha (from RM280), which is made in breathable linen and has a skirt with an elastic waistband.
The brand also offers a range of Malay traditional accessories to pair with your chosen classic attire. This includes gold bracelets, anklets, sampin, and pending, which is a type of waist belt.
Shop clothes from Tujuh Kuntom.
14. Rimbun
Whimsical Gen Z style
Image credit: @rimbunkl via Instagram
Rimbun is a brand that encourages younger generations to sport kebaya with a more colourful and youthful style. They also have more mature options and kebarung while maintaining the whimsical look.
Here, you have the option to shop for kebaya tops and skirts separately for a more customised kebaya style, with prices that start from a reasonable RM99. On top of these whimsical outfit styles, the brand also offers accessories such as vibrantly printed shawls, hair clips for hijab, and brooches.
Shop clothes from Rimbun.
15. Pokoks
Earthy tone family sets
Image credit: @pokoks.official via website
Pokoks is a brand inspired by culture and nature, blending natural tones with ethnic elements to festive apparel. While they specialise in children’s apparel, there are plenty of options for the grown-ups, too, making them a good choice for families looking to shop for baju raya sedondon all from one shop.
Their Hariri Collection is the latest raya collection, composed of separate tops and bottoms (from RM129) in earthy tones with floral and geometrical patterns.
Shop clothes from Pokoks.
16. Color Blast
Classic meets modern elegance
Image credit: @colorblastcloset via Instagram
Founded by Sofia Adnan in 2012, Color Blast blends traditional apparel with modern styles that maintain modesty and classic elegance. Their baju raya apparels are available for all women, men, and children. So, if you’re planning a matching look for your family, you can start browsing Color Blast’s catalogue.
Their latest Klasika Raya features a range of baju kurung, kebaya, and kebarung with a price range of RM69-RM124.
Shop clothes from Color Blast.
17. Tom Abang Saufi
Classy and elegant kebayas
Image adapted from: Tom Abang Saufi
If you’re all about bold prints and statement pieces, then turn to Tom Abang Saufi. They have head-turning, lavish kaftans and effortlessly chic two-piece sets featuring traditional motifs that make each piece feel like a work of art. Take, for example, the TAS Kebaya Set (RM371.99), which comes in gold and black. Classy and elegant, it strikes the perfect balance between classic and contemporary. If kaftans are more your vibe, the Laga Front Button Kaftan (RM369.99) is a flowy and fabulous fit.
Shop clothes from Tom Abang Saufi.
18. Lala Mislovy
Modest & elegant abayas
Image adapted from: Lala Mislovy via website
Lala Mislovy is a local brand that sells premium abayas from Dubai and Saudi Arabia. This brand is for the modest girlies who still want some style for their Raya, with their abayas offering a touch of elegance and grace while also allowing plenty of movement even during the liveliest of Raya celebrations.
Currently, their Jasmeen Abaya (RM159) and Mariposa Series Abaya (RM159) are the best sellers, popular for their minimalist designs and trendy colours.
Shop clothes from Lala Mislovy.
Malaysian brands to shop for modern baju kurung & kebaya this Hari Raya
While shopping for baju Raya can be overwhelming, simplify your search for new ‘fits with these Malaysian brands. With baju kurung in minimalist styles, vibrant prints, and more, this list is sure to have something for everyone.
For more shopping ideas:
Cover image adapted from: @ellizaarifin.co, @tujohkuntom, @curvafabulous via Instagram
This article was originally published on 18th April 2022, and updated by Ainna Zainal on 29th March 2024 and Yusintha on 11th March 2025. Last updated on 23rd February 2026 by Sarah Aminllah.