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12 Malaysian Brands To Shop For Baju Kurung That Are Modern & Chic This Raya

Baju kurung for Hari Raya 2024

In less than a month, Muslims in Malaysia will be busy celebrating one of the biggest festivals in the nation: Hari Raya Aidilfitri. Before the reunions return in full swing, many of us have likely already begun shopping for baju Raya. But let’s face it – choosing the right outfit that’s both comfy and looks good on camera can be stressful.

To help you out this festive season, we compiled a list of 12 Malaysian brands offering modern and chic baju kurung.

1. ANAABU – minimalist & androgynous designs

Baju raya in Malaysia - Ana Abu
Image credit: via Instagram

Founded by Kelantanese Ana Abu, ANAABU is an independent label best known for their minimalist apparel inspired by Abu’s love for thrifting and vintage clothing. The brand’s collections feature mostly androgynous designs, with unisex tops and bottoms often with looser fits available at their online and physical stores. As most of their apparel are in neutral tones – think soft beiges and calm olives – they can be mixed and matched, and worn any time of the year for any occasion.

Contact: ANAABU website | Instagram

2. LÚBNA – fun & inclusive baju kurung

Baju Raya in malaysia - Lubna
Image credit: @lubna.official via Instagram

When it comes to fun and size-inclusive designs, LÚBNA is local brand that impresses with its Raya collections. Find all sorts of trendy and affordable baju Raya at their online store and on Zalora, which features something for everyone, including festive clothes in plus sizes and for nursing mums, men, and kids. Shop for traditional tops and bottoms, or baju kurung and sets, all available in bright and pastel colours that’ll appeal to those who love to flaunt their Raya OOTDs on their Instagram.

Contact: Lubna website | Instagram

3. Bayu Somerset – bright & quirky prints

 Baju Raya in malaysia - Bayu Somerset
Image adapted from: @bayusomerset via Instagram

If neutral and minimalist aren’t words you would use to describe your wardrobe choices, Bayu Somerset has vibrant prints for those who gravitate towards cheery pops of colour and designs for their Raya ‘fits. Established recently in 2021, this local brand is where you can find kurung going for RM129 and kebaya from RM99, which are available in a variety of striking prints such as Blocks, Floral, and Retro. For an even bolder look, their latest collections feature kurung inspired by Moroccan, Mexican, and African prints. 

Contact: Bayu Somerset website | Instagram

4. Poplook – a variety of chiffon tops & bottoms 

Baju Raya in malaysia - Poplook
Image credit:

If comfort is what you’re aiming for during Raya, Poplook has a myriad of flowy chiffon and cotton kurung sets. They come in a variety of shades and with different prints – from navy blues to pale pinks, and and bold geometric to dainty floral prints. Those on a budget can shop from their Erat Collection with everything going for RM149 – find blouse and skirt sets in various shades of greens, pinks, yellows, and more, and in different patterns like florals and festive motifs.

Contact: Poplook website | Instagram

5. Elliza Arifin – matching family sets

Baju Raya - Elliza Arifin
Image adapted from: via Instagram

For matching baju kurung, Elliza Arifin‘s latest Eyelet and Flowery Family Collections that feature kurung, kebaya, kurta, and baju melayu for the parents and kiddos to look super coordinated this Raya. There are other variations of family sets to shop on their website, featuring various prints and colours, including gorgeous florals and dainty lace as well as minimalist blacks and navy blues.

Their latest Raya 2024 collection has silk kebayas as well as soft cotton-embroidered kurungs that will make you feel super comfy in the Malaysian heat.

Contact: Elliza Arifin website | Instagram

6. Kurunglab – baju kurung with batik prints

Baju Raya 2023 - soft batik
Image credit:
@kurunglab via Instagram

If you love a good Malaysian batik design, Kurung Lab is a perfect match for you. They have baju kurung in traditional and modern batik prints that’re priced between RM75RM200. One of their most popular designs is their modern take on the baju kurung kedah, with delicate floral patterns and in shades such as white and pastel green.

Contact: Kurung Lab website | Instagram

7. Caftanist – elegant Raya kaftan

Baju Raya in malaysia - Caftanist
Image adapted from: Caftanist

Blending style and comfort is Caftanist‘s flowy and luxe collection of baju kurung that’s plus-size friendly and also suitable for mums-to-be. The brand’s variations on the kaftan and modern pantsuits, made with materials such as satin and cotton, are perfect if you’re looking for something you can indulge in delicious Raya food in without worrying about looking bloated in family group photos after.

Shop their Raya 2024 Collection, with flowy and shimmering kebayas and two-piece sets priced from RM249

Contact: Caftanist website

8. Kurung Tokma – simple yet chic baju kurung & kebaya

Image credit: Kurung Tokma via Facebook

For hijabis who are looking for something more traditional in style, Kurung Tokma has you covered. They have simple yet chic designs such as their Plain Kurung Kedah, a modern take on the traditional baju kurung Kedah, and Loose Kebaya, which is an elegantly loose and flowy kebaya that come in soft pastel shades such as sage green and dusty blue. 

Contact: Kurung Tokma website | Instagram

9. Curva Fabulous – baju kurung in a variety of styles & sizes

Baju Raya Malaysia - Curva Fabulous
Image credit: @curvafabulous via Instagram

It’s great to see many brands becoming more inclusive – Curva Fabulous is one of them. Catering to plus-size baddies, their collections feature wrap and organza kurung, lace kebayas, and knotted kaftans that’re available in sizes from UK16 up to UK28. There are sets that start from RM129, and separate tops (from RM79) and skirts (from RM59).

Contact: Curva Fabulous website | Instagram

10. Inayahco – modern sarongs

Image credit: @inayah_co via Instagram

For Raya ‘fits that are both comfy and flattering on the body, Inayah has a Nona Sarong collection that has baggy batwing blouses to pair with wrap skirts that come with statement pleats. Each set is priced RM179, with bright florals and dusty pinks that’ll help you achieve a bold or delicate look.

Contact: Inayah website | Instagram

11. Nan Indah – timeless designs

Image credit: @nan.indah via Instagram 

If you’re someone who prefers simplicity and loves the traditional look, take your Raya shopping spree to Nan Indah this year. Their pieces transcend trends and fashion fads, with baju kurung designs that are timeless and elegant – just like Taylor Swift sang, they never go out of style.

Their latest Indah Raya 2024 collection features baju kurung in soft pastels and with floral embroidery details. They are priced between RM200-RM400, and available for purchase at their online and physical stores.

Contact: Nan Indah website | Instagram

12. Petit Moi – cottage core ‘fits

Image credit: Petit Moi

Another local brand on the list is Petit Moi, with choices that let you beraya in comfort and style. Their latest Eid, In Harmony Raya collection features dainty floral prints that blend well with the classic and elegant look of a baju kurung. They also have clothes for the little ones, so you can match with your kids this Raya.

Contact: Petit Moi website | Instagram

Where to buy baju kurung in 2024

While shopping for baju Raya can be overwhelming, simplify your search for new ‘fits with these Malaysian brands. With baju kurung in minimalist styles, vibrant prints, and more, this list is sure to have something for everyone.

For more shopping ideas, head to these thrift shops in Klang Valley or these Instagram clothing shops with reasonable prices.

Cover image adapted from: via Instagram, via Instagram, @curvafabulous via Instagram

This article was originally published on 18th April 2022, and updated by Ainna Zainal on 29th March 2024.