Malaysian beauty brands
When it comes to beauty brands, every product tells a story as vibrant as the culture it hails from. As for Malaysian beauty brands, it isn’t just about keeping up with the global beauty scene. They’re setting the pace, delivering everything that locals need – from halal-certified essentials to cutting-edge cosmetics that pack a punch.
If you’re ready to elevate your beauty game with a dash of Malaysian flair, here are 8 Malaysian beauty brands and their must-buy products that’ll have you slaying all day.
Table of Contents
1. Nita Cosmetics
Cruelty-free foundations and lipsticks
Image credit: NITA Cosmetics via Facebook
Nita Cosmetics is a cruelty-free beauty brand that’s here to revolutionise your makeup game without leaving a dent in your wallet. Their nifty 2-in-1 Foundation and Concealer (RM39) blends effortlessly with the skin, with 16 shades available. It gives wearers that flawless finish without leaving any greasy feel or creating unwanted shine.
Image credit: NITA Cosmetics via Facebook
The brand also has an array of stunning lipstick shades, from classic reds to daring purples that not only exudes that oh-so-chic vibes but are also long-lasting – they’ll stay put even after you’ve had something to makan.
Shop at Nita Cosmetics here.
2. Syedewa Cosmetics
High coverage foundations
Image credit: Syedewa Cosmetics via Facebook
Syedewa Cosmetics is the brainchild of a makeup artist turned beauty brand founder, so you can trust that they know exactly what your skin needs. Born from a passion for flawless beauty, this brand is popular for their Lip Lacquer (RM42.90) that comes in a plethora of easy-to-blend and demure shades.
Image credit: Syedewa Cosmetics via Facebook
Their Artist Fluid Liquid Foundation (RM59), another popular product that has a loyal following, is tailored specifically for Asian skin. It offers medium coverage and has a semi-matte finish that strikes the perfect balance between polished and natural.
Shop at Syedewa Cosmetics here.
3. Kittie Yiyi Beauty
Wild mattes and shimmers
Image credit: @kittieyiyibeauty via Instagram
Those who see makeup as a form of expression can pamper their inner child with Kittie Yiyi. This local brand is all about being bold with a touch of whimsy in their makeup offerings and packaging.
Image credit: @kittieyiyibeauty via Instagram
Covering shades that are anything but shy, their newly launched Puffy Flush Blusher (RM88) looks straight out of a fairytale – it comes in a fluffy palette to match that natural flushed look it achieves. Inspired by forest bunnies in an enchanted forest, this collection is a pastel lover’s dream, with playful peaches and perfect pinks.
Image credit: @kittieyiyibeauty via Instagram
For the rebels at heart, there’s the Yesterday Eyeshaday Palette (RM108) – a playful mix of colours like moonbeam glitter and a matte teal blue that’s for the girlies who want to go beyond the usual mattes and shimmers.
Shop at Kittie Yiyi Beauty here.
4. Velvet Vanity
Nourishing lip oils
Image credit: @velvetvanity.co via Instagram
Since 2016, Velvet Vanity has been shaking up the beauty scene with their popularly affordable Liquid Lipstick, and they’re not stopping there – enter their best-seller Peptide Glo Lip Oil (RM55).
This balm-gloss hybrid will be your lips’ new best friend – it’s powered with peptides that hydrate and treat dry lips. Whether you’re going for a subtle shine or layering it over your favourite lipstick, it’ll have you covered with shades like Cherry Jam and Strawberry Milkshake.
Image credit: @velvetvanity.co via Instagram
If you thought their lip game was strong, wait until you try their Long Lift Lashes Mascara (RM39.90). Thanks to tubing technology, the mascara doesn’t smudge, flake, or clump, so you can say goodbye to raccoon eyes and hello to perfectly lifted lashes that last all day.
Shop at Velvet Vanity here.
5. Kamelia Cosmetics
Flawless filter foundations
Image credit: Kamelia Cosmetics via Facebook
Kamelia Cosmetics is known for their award-winning foundation, celebrated as the Best Liquid Foundation by Beauty Insider in 2022. Called Mini Mermaid Skin Foundation (RM19), it has a demi-matte finish that blurs imperfections and gives you a radiant goddess glow.
Image credit: Kamelia Cosmetics via Facebook
Infused with ingredients such as Green Tea Extract and Peach Flower Oil, this foundation makes your skin look plump and hydrated, perfect for those seeking that flawless skin effect without the filter.
As for cheeks, their #DrippinGlow Serum Blush Hype (RM19) melts effortlessly into the skin, revealing a gorgeous, lit-from-within blush pink to glitzy peach colours.
Shop at Kamelia Cosmetics here.
6. Obsess Cosmetics
Wide range of pocket-sized foundations
Obsess Cosmetics isn’t just another name in the beauty game – it’s a Malaysian favourite that’s all about delivering top-notch makeup and skincare at prices that won’t make your wallet cry.
Image credit: Obsess Cosmetics via Facebook
Whether you’re after a shimmering glow with their blushers and eyeshadows or a flawless finish with their pocket-sized, non-greasy foundations, Obsess has you covered.
Take their Loose Powder (RM49), for example, which is a beauty staple that every makeup lover will need in their arsenal. It keeps your makeup looking fresh for longer, smooths out your complexion, and controls oil production like a pro. With its translucent finish, it won’t mess with your foundation’s shade either.
Image credit: Obsess Cosmetics via Facebook
The real game-changer is the Treatment Cushion Foundation Tangerine Dream (RM59). This lightweight foundation gives you medium to full coverage that hides acne scars, dark spots, and uneven skin tones.
With SPF 50, it’s got your back against harmful UV rays, all while brightening, hydrating, and giving your skin that coveted glow finish.
Shop at Obsess Cosmetics here.
7. So.lek
Soft-matte liquid lipsticks
Image credit: @so.lek via Instagram
SO.LEK is a beauty brand that’s all about celebrating Malaysian heritage with a modern twist. Affordable, halal-certified, and bursting with local culture, they’ll bring the vibrant spirit of Malaysia to your makeup bag.
Each product is inspired by the rich tapestry of Malaysian life, from juicy local fruits to iconic musical instruments, all adorned with playful, memorable names that are as colourful as the products themselves.
Image credit: So.lek via Website
Take their top-selling Gincu (RM20) in the shade Merdu, for example – a sweet pink that’s as delightful as its name. This soft-matte liquid lipstick is perfect for nailing that ‘no-makeup makeup’ look with a barely-there texture that’s non-drying and long-lasting.
Image credit: So.lek via Website
Then there’s Mekar (RM20) in the shade Molek, a rosy pink blush that delivers an instant natural glow. Lightweight and hydrating, this versatile gem gives your skin a dewy, radiant sheen.
It’s super easy to blend and can be used on your eyes, cheeks, and lips for that perfect pop of colour wherever you need it.
Shop at So.lek here.
8. Pretty Suci
Flawless foundations
Pretty Suci is a halal beauty portal that has their own line of beauty products that redefine what it means to look good and feel good. From skincare saviours to grooming essentials, this brand has you covered from head to toe, no matter your gender.
Image credit: Pretty Suci via Facebook
The star of the show is the Flawless Foundation (RM95) that’s n all-day, long-lasting marvel. It offers lightweight, medium, and full coverage, effortlessly concealing blemishes.
Image credit: Pretty Suci via Facebook
And let’s talk nails – this brand’s got that covered too, with the Kester Black nail polishes (RM62). These cruelty-free, vegan beauties are made in Australia and are as kind to your nails as they are to the planet – they don’t contain any animal-derived ingredients and have not been tested on animals.
Free from nasty chemicals like formaldehyde, parabens, and phthalates, these water-permeable, breathable polishes come in stunning shades that’ll have you turning heads.
Shop at Pretty Suci here.
Support local and shop from these Malaysian beauty brands
In a world where beauty knows no bounds, Malaysian brands are proving that you don’t have to look far for quality, creativity, and a touch of sass. From halal-certified must-haves to innovative formulas that celebrate local culture, these brands are pushing the beauty game forward in Malaysia.
So whether you’re after a flawless finish or a pop of vibrant colour, trust that Malaysia’s beauty scene has got you covered – glam, glow, and all.
For more beauty reads, check out best sunscreens in Malaysia and Korean skincare products in Malaysia.
Cover image adapted from: @kittieyiyibeauty via Instagram & Kamelia Cosmetics via Facebook