NewJeans and McDonald’s collaboration
It seems that music chart domination and viral TikTok challenges aren’t enough for NewJeans. Now, the successful teen K-pop girl group even has McDonald’s changing up their easily-recognisable packaging for their burgers and drinks with a collaboration.
The collab, which had everyone heading to the nearest McDonald’s outlet in a frenzy in South Korea, is finally dropping in Malaysia – and you can bet that Malaysian bunnies will be there on 7th September 2023 to get their hands on exclusive menu items ASAP.
Special Newjeans-themed packaging for McDonald’s meals
Anything the NewJeans members do will definitely get our Attention – even more so if one of Malaysia’s beloved fast food chains is involved with the five members: Minji, Hanni, Danielle, Haerin, and Hyein.
Enter NewJeans’ collaboration with McDonald’s. McDonald’s Malaysia has been hinting at a collab with the hot and rising K-pop girl group, with several posts featuring a video game-esque bunny shared on their social media channels. For the uninitiated, the character is the girl group’s adorable mascot.
Much to Malaysian fans’ delight, the fast food chain finally announced that the collab will land in Malaysia on 7th September. Titled “NewJeans Chicken Dance Campaign”, the campaign introduces special packaging for an exclusive chicken menu that varies in each country.
For Malaysia, there are three new menu items available for a limited time only: Spicy Crispy Chicken Burger (RM9.95), Seaweed McShaker Fries, and Spicy Crispy Chicken Wrap (RM10.90) that you can get with hashbrowns (RM12.55).
On the special packaging for meals and drinks, McDonald’s iconic “M” logo in yellow is joined by adorable pixel-style artwork of fries, burgers, and NewJeans’ bunny mascot.
Image adapted from: @aegyminyoongs via Twitter
McDonald’s outlet in Bukit Bintang has also been given a “NewJeans” makeover, with photo corners for fans to take photos at.
McDonald’s Chicken World to drop by countries in Asia
Image adapted from: McDonald’s Korea via YouTube
Earlier this year, McDonald’s Korea first revealed the exciting collab, which featured a new chicken menu as well as exclusive merch for fans. The collab ended back in March, with a cryptic farewell post that teased that “they will be back”, along with the hashtag “#Whats_next?”
In May, the fast food giant released yet another teaser that featured the launch dates for “McDonald’s Chicken World” across various cities in Asia – and Malaysia is included on the list.
Image credit: @mcdonalds_kr via Instagram
The campaign kicked off in South Korea on 1st June, followed by The Philippines, Thailand, Indonesia, Brunei and now, Malaysia. While release dates for Singapore and Vietnam are yet to be announced, the collaboration is expected to be arriving in Hong Kong and Taiwan in October.
Munch on McDonald’s meals with special NewJeans packaging
Malaysian bunnies can now go OMG with McDonald’s launching special chicken menu items and merchandise for the collaboration – and maybe spruce up on some NewJeans dance moves while you’re at it.
For more events in Malaysia, check out Tutti Frutti, which has a new outlet in Bukit Bintang with special flavours, and Port Klang Tang Yuan that has RM3.50 tang yuan and mua chee.
Cover image adapted from: @newjeans_official via Instagram, The Smart Local Malaysia
Photography by Dennis Kong.