Baju kurung & kebaya for Hari Raya
In less than a month, Muslims in Malaysia will be busy celebrating one of the biggest festivals in the nation: Hari Raya Aidilfitri. Before the reunions return in full swing, many of us have likely already begun shopping for baju Raya. But let’s face it – choosing an outfit that’s both comfy and looks good on camera can be stressful.
To help you out this festive season, we compiled a list of 15 Malaysian brands offering modern and chic baju kurung.
Table of Contents
What are the popular styles for Baju Raya?
Malay women wear elegant and modest traditional clothing during the Hari Raya Aidilfitri celebrations in Malaysia, which reflects cultural and religious values. Some of the most popular styles sported include the Baju Kurung, Baju Kebaya, and Baju Kurung Kedah. Some brands are also putting a modern spin on classic designs.
Baju Kurung
The Baju Kurung is a go-to attire during Raya, comprising a long, loose-fitting blouse paired with a matching sarong or skirt. It’s typically made from soft, flowy fabrics such as cotton, silk, or satin, and adorned with intricate patterns, embroidery, or batik prints. Modern alterations to the classic style include the Baju Kurung Modern, which features a slimmer fit and more contemporary designs.
Baju Kebaya
A picture of femininity and elegance, the Baju Kebaya is made up of a fitted blouse with long sleeves crafted from lace or sheer fabrics, paired with a matching or contrasting sarong. Some variations of this include the Kebaya Nyonya with Peranakan-inspired patterns and more vibrant colours, and the Kebaya Labuh which has a longer blouse that reaches right above the knees compared to the traditional kebaya.
Baju Kurung Kedah
The Baju Kurung Kedah is a simpler and shorter version of the Baju Kurung, typically worn for casual gatherings. It pairs a waist-length with a sarong, making it a practical and comfortable option in the Malaysian heat.
– Where to shop for Baju Raya –
1. ANAABU
Minimalist and androgynous designs
Image credit: @anaabu.co via Instagram
Founded by Kelantanese Ana Abu, ANAABU is an independent label best known for their minimalist apparel inspired by Abu’s love for thrifting and vintage clothing. The brand’s collections feature mostly androgynous designs, with unisex tops and bottoms often with looser fits available at their online and physical stores.
As most of their apparel are in neutral tones – think soft beiges and calm olives – they can be mixed and matched, and worn any time of the year for any occasion.
Contact: ANAABU website | Instagram
2. LÚBNA
Fun and inclusive baju kurung
Image credit: @lubna.official via Instagram
When it comes to fun and size-inclusive designs, LÚBNA is a local brand that impresses with its Raya collections. Find all sorts of trendy and affordable baju Raya at their online store and on Zalora, which features something for everyone, including festive clothes in plus sizes and for nursing mums, men, and kids.
Shop for traditional tops and bottoms, or baju kurung and sets, all available in bright and pastel colours that’ll appeal to those who love to flaunt their Raya OOTDs on their Instagram.
Contact: Lubna website | Instagram
3. Bayu Somerset
Bright and quirky prints
Image adapted from: @bayusomerset via Instagram
If neutral and minimalist aren’t words you would use to describe your wardrobe choices, Bayu Somerset has vibrant prints for those who gravitate towards pops of colour and cheery designs for their Raya ‘fits.
Established in 2021, this local brand is where you can find kurung going for RM129 and kebaya from RM99, which are available in a variety of striking prints such as Blocks, Floral, and Retro. For an even bolder look, their latest collections feature kurung inspired by Moroccan, Mexican, and African prints.Â
Contact: Bayu Somerset website | Instagram
4. Poplook
A variety of chiffon tops and bottomsÂ
Image credit: Poplook
If comfort is what you’re aiming for during Raya, Poplook has a myriad of flowy chiffon and cotton kurung sets.
These sets come in a variety of shades and with different prints – from navy blues to pale pinks, and and bold geometric to dainty floral prints. In their Simpulan Collection, you’ll find blouse-and-skirt sets in various shades of greens, pinks, yellows, and more, and different patterns like florals and festive motifs, all going for RM259.
Contact: Poplook website | Instagram
5. Elliza Arifin
Matching family sets
Image adapted from: @ellizaarifin.co via Instagram
For matching baju kurung, Elliza Arifin‘s Eyelet and Flowery Family Collections feature kurung, kebaya, kurta, and baju melayu for the whole family to look super coordinated this Raya. There are other variations of family sets, or baju sedondon, to shop on their website, featuring various prints and colours, including gorgeous florals and dainty lace as well as minimalist blacks and navy blues.
Contact: Elliza Arifin website | Instagram
6. Kurunglab
Baju kurung with batik prints
Image credit: @kurunglab via Instagram
If you love a good Malaysian batik design, Kurung Lab is a perfect match for you. They have baju kurung in traditional and modern batik prints that’re priced between RM95–RM200. One of their most popular designs is their modern take on the baju kurung kedah, with delicate floral patterns and shades such as white and pastel green.
To find out more about a piece or order one from them, you can reach out to their WhatsApp number.
Contact: Kurung Lab Instagram
7. Caftanist
Elegant Raya kaftan
Image adapted from: Caftanist
Blending style and comfort is Caftanist‘s flowy and luxe collection of baju kurung that’s plus-size friendly and also suitable for mums-to-be. The brand’s variations on the kaftan and modern pantsuits, made with materials such as satin and cotton, are perfect if you’re looking for something you can indulge in delicious Raya food in without worrying about looking bloated in family group photos after.
Shop their 2025 Collection, with flowy and shimmering kebayas and two-piece sets priced from RM189.Â
Contact: Caftanist website
8. Kurung Tokma
Simple yet chic baju kurung & kebaya
Image credit: Kurung Tokma via Facebook
For hijabis who are looking for something more traditional in style, Kurung Tokma has you covered. They have simple yet chic designs such as their Kurung Kedah, a modern take on the traditional baju kurung Kedah, and Loose Kebaya, which is an elegantly loose and flowy kebaya that come in soft pastel shades such as sage green and dusty blue.Â
Contact: Kurung Tokma website | Instagram
9. Curva Fabulous
Baju kurung in a variety of styles & sizes
Image credit: @curvafabulous via Instagram
It’s great to see many brands becoming more inclusive – Curva Fabulous is one of them. Catering to plus-size baddies, their collections feature wrap and organza kurung, lace kebayas, and knotted kaftans that are available in sizes from UK16 up to UK28. Shop sets that start from RM149, and separate tops (from RM79) and skirts (from RM69).
Contact: Curva Fabulous website | Instagram
10. Inayahco
Modern sarongs
Image credit: @inayah_co via Instagram
For Raya ‘fits that are both comfy and flattering on the body, Inayah has a Nona Sarong collection that has baggy batwing blouses to pair with wrap skirts that come with statement pleats. Each set is priced RM179, with bright florals and dusty pinks that’ll help you achieve a bold or delicate look.
Contact: Inayah website | Instagram
11. Nan Indah
Timeless designs
Image credit: @nan.indah via InstagramÂ
If you’re someone who prefers simplicity and loves the traditional look, take your Raya shopping spree to Nan Indah this year. Their pieces transcend trends and fashion fads, with baju kurung designs that are timeless and elegant – just like Taylor Swift sang, they never go out of style.
Their latest Indah Raya collection features baju kurung in soft pastels and with floral embroidery details. They are priced between RM200-RM400, and available for purchase at their online and physical stores.
Contact: Nan Indah website | Instagram
12. Petit Moi
Cottage core ‘fits
Image credit: Petit Moi
Another local brand on the list is Petit Moi, with choices that let you beraya in comfort and style. Their latest Eid, In Harmony Raya collection features dainty floral prints that blend well with the classic and elegant look of a baju kurung. They also have clothes for the little ones, so you can match with your kids this Raya.
Contact: Petit Moi website | Instagram
13. Tom Abang Saufi
Classy and elegant kebayas
Image adapted from: Tom Abang Saufi
If you’re all about bold prints and statement pieces, then turn to Tom Abang Saufi. They have head-turning lavish kaftans and effortlessly chic two-piece sets featuring traditional motifs that make each piece feel like a work of art.
Take for example, the TAS Kebaya Set (RM371.99) which comes in gold and black. Classy and elegant, it strikes the perfect balance between classic and contemporary. If kaftans are more your vibe, the Laga Front Button Kaftan (RM369.99) is a flowy and fabulous ‘fit.
Contact: Tom Abang Saufi website | Facebook
14. Shals
Modern kebayas
Image credit: Shals
For those who love their Raya looks effortlessly chic, SHALS is the go-to for timeless minimalism with a touch of elegance. Think sleek silhouettes, understated details, and just the right amount of flair.
This year, their Purnama Cerah Top (RM319) flew off the shelves for a reason. A fresh take on the classic kebaya, this limited-edition gem from the SHALS X Tangsi Tujuh collab blends tradition with a modern edge. It features a delicate, embroidered lapel and a statement waist ribbon that lets you cinch and define your silhouette.
Contact: Shals website | Instagram
15. Saoi
Nostalgic designsÂ
Image credit: Saoi
If you love a wardrobe that tells a story, Saoi serves up a feast of fashion with collections like Memoir 90an’ and Ode to Time. Whether you’re after a nostalgic throwback or a fresh take on modern traditional wear, there’s something for every style mood.
This year’s showstopper is the Paloma in Pear (RM309) – a dreamy linen set that flows as effortlessly as a golden-hour breeze. With a custom print that pays homage to nature’s fleeting beauty, it’s a love letter to colour, movement, and timeless elegance.
Contact: Saoi website
Malaysian brands for modern baju kurung and kebaya this Raya
While shopping for baju Raya can be overwhelming, simplify your search for new ‘fits with these Malaysian brands. With baju kurung in minimalist styles, vibrant prints, and more, this list is sure to have something for everyone.
For more shopping ideas:
Cover image adapted from: @ellizaarifin.co, @anaabu.co, @curvafabulous via Instagram
This article was originally published on 18th April 2022, and updated by Ainna Zainal on 29th March 2024. Last updated by Yusintha on 11th March 2025.