Julie's Has New Sandwich Biscuits, With Freebies At Their Pop-Up

Julie’s new sandwich biscuit flavours

This is a scenario we’ve all likely faced before: it’s post-lunch and you’re beginning to feel that afternoon funk. Nothing works to beat this midday slump better than popping into the pantry for a pack of biscuits to help you make it to 5pm.

When it comes to sandwich biscuits for a snack, it doesn’t get more comforting than a pack of Peanut Butter or Cheese sandwich biscuits from Julie’s. They’ve even put a savoury twist on their classic sandwich biscuits with two new unique flavours – Sweet Chilli Cheese and Sour Cream & Onion – that’ll tantalise your taste buds.

To celebrate the new additions to their familiar lineup, Julie’s will be giving out freebies when you purchase the new sandwich biscuits at their pop-up at Sunway Pyramid, happening from 7th-10th March 2024.

A savoury twist to our favourite childhood biscuits

Julie's - biscuits

While we adore the sweet and salty flavours of Julie’s classic sandwich biscuits, we wouldn’t mind indulging in some spicy and tangy cream between those crisp golden biscuits.

Giving us more options for our snack breaks, Julie’s has just introduced a savoury version of their cream sandwiches with unique flavours that you would typically associate with potato chips: Sour Cream & Onion and Sweet Chilli Cheese.

Julie's - sandwich

We usually reserve the powerhouse flavours of sour cream and onion with chips and pretzels. Offering us the same tanginess – but in the form of disc-shaped buttery crackers – is Julie’s new Sour Cream & Onion flavoured sandwich.

It has hints of onion, making it fragrant but not so much so that everyone can smell it in your breath afterwards. Trust us when we say that you’ll want to reach for a second pack after one bite.

Julie's - flavours

The Sweet Chilli Cheese has a redder biscuit shell and cream, that hint at the imminent spicy tingle on your tastebuds – the kick that all of us Malaysians love. Bite into a biscuit and delight in the firework of flavours in your mouth: the spice and mild sweetness from the chilli, and the sharp richness of the cheese.

Julie's - packets

These sandwich biscuits come in convenient mini packets – a total of 10 packets within a large pack. This makes them the perfect snack to share around with colleagues at the office or with family at home.

And if you’re a serial snacker, you can always have one of these tucked away in your bag.

Snag freebies at Julie’s pop-up event

If some real good snackaroos aren’t enough, Julie’s will be giving out cute freebies when you shop for these biscuits at their roadshow event called #SavouryBlissInEveryBite at the Blue Concourse of Sunway Pyramid.

From 7th-10th March, you can redeem a bunch of giveaways at their roadshow when you buy any 4 packs of their new biscuit sandwiches. There’ll be Julie’s-themed merch like a stylish wrist bag, flag keychain, and duet socks to claim, as well as Julie’s badges with designs done in collaboration with local illustrator Zozo.

Psst: the highest spender of the day may get to snag a Airwheel SE3S too.

Image credit: Julie’s

Expect to find a slew of activities going on at the pop-up, which you can check out while shopping for biscuits and claiming freebies.

There’ll be skateboard workshops and performances and kid colouring activities, as well as meet-and-greet sessions with Zozo and local graffiti artist, Cloakwork on 9th March between 12pm to 3pm.

Savour Julie’s new cream sandwich biscuits

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We love the old, but we’ll always embrace the new. That goes for Julie’s new lineup as well, with its savoury twist and deliciously unique flavours of their classic sandwich biscuits, that make it easy for us to love it.

So, drop by the roadshow to get your hands on their biscuits for your next snack break, and for some fun and freebies along with the yummies.