Enhypen Official Character Enchin Pop-up in Malaysia
Malaysian ENGENEs, it’s time to take out your wallet and spend your adult money on adorable merch of K-pop group ENHYPEN’s cute little characters. The official character pop-up will open at 1 Utama Shopping Centre from 27th June to 19th July 2026.
Here’s what you need to know about the pop-up:
What is Enchin?
ENCHIN is a combination of ENHYPEN’s fandom name, ENGENE, and the Korean word CHINGU, which means friend. They are characters created by the group’s members to represent a friend who brings comfort and luck to their fans, and only recently launched this year in May.
Image credit: @HYBE_MERCH via X
The characters are as follows, representing each member in ENHYPEN:
- WONCHU by Jongwon: a cheese cat
- NoxStar by Jay: a black cat
- JAKEY by Jake: a dog with a hat
- SnoWe by Sunghoon: a white dog
- KISHU by Sunoo: a pink-and-white fox
- PU-NI by NI-KI: a puma and duck hybrid
All of the ENHYPEN members had a hand in creating the concept for these adorable characters. They even included a special ability for each character to represent their identity.
To hard launch the characters, a pop-up store for ENCHIN is making its way around the globe, kicking off in Seoul before it opens in 10 cities in June and July. In Malaysia, the pop-up opens at 1 Utama Shopping Centre in Petaling Jaya from 27th June to 19th July.
Image credit: @HYBE_MERCH via X
You can locate the pop-up on the First Floor of the mall at Highstreet zone, near Parkson. The pop-up will open to fans from 10am to 10pm, daily.
What to expect at the pop-up in Malaysia
ENHYPEN Official Character ENCHIN Pop-up in Seoul.
Image credit: @HYBE_MERCH via X
The ENHYPEN Official Character ENCHIN Pop-up features cuddly merchandise of each character. The pop-up in Seoul had huge character cushions in baskets, complete with character information on the walls that let fans learn more about these new, adorable characters.
ENHYPEN Official Character ENCHIN Pop-up in Seoul.
Image credit: @HYBE_MERCH via X
Merchandise like photocard holders, lightstick covers, and pouches is displayed on shelves. They are neatly organised by merch type, so fans can comfortably browse for specific merchandise that they want to buy.
ENHYPEN Official Character ENCHIN Pop-up in Seoul
Image credit: @HYBE_MERCH via X
There are also photo spots where fans can pose with large character displays, along with photo booths, at the Seoul pop-up.
Image credit: @KPOPMERCH_POPUP
Fans will be gifted a free ENCHIN bookmark with the purchase of any merchandise, if stocks last. But if you spend more than RM200, you can get a randomly selected ENCHIN transparent photo card.
Are there admission fees to the pop-up?
Entry to the pop-up store is free and available through on-site visits. So, fans don’t need to worry about registration or reservations.
If you’re worried about long queues, queue numbers may be handed out to waiting fans. After your shopping spree, you can pay with cash, debit or credit card, or even with 1Utama’s digital wallet, 1PAY. But make sure to check the merchandise for defects because refunds and exchanges are not allowed after payment.
Other general rules include an overnight outdoor waiting ban, and food and drinks are prohibited inside the store. Fans can read more details here.
Shop for adorable Enchin by Enhypen merch at this pop-up in 1 Utama Shopping Centre
ENHYPEN has yet to come to Malaysia for a concert, so they are sending all their love and good luck to Malaysian ENGENEs with these cuddly little ENCHIN merchandise. Who knows, the next ENHYPEN news might just be the one local fans have been waiting for.
Also read: BTS & Oreo Launch Hotteok Cookie Dedicated To Fans & A Pop-Up At Sunway Pyramid On 8th June
Cover image adapted from: @HYBE_MERCH via X
This article was updated on 23rd June 2026.