Chagee x The Little Prince’s Journey of the Heart
CHAGEE recently added some whimsy to matcha drinks – if you listen closely, you miiiight just hear 500,000,000 little bells as you sip them. That’s because the popular drink brand has collaborated with Antoine de Saint-Exupéry’s famed novella The Little Prince for its latest matcha drink lineup and a limited-time pop-up experience in Kuala Lumpur called the Journey of the Heart.
When & where is the Journey of the Heart?
The pop-up experience by CHAGEE, themed around The Little Prince, is set at the Centre Court of Pavilion KL, from 21st to 27th September 2026.
What to expect at the Journey of the Heart pop-up
This exclusive pop-up is to launch and introduce CHAGEE’s new Matcha Series, which features five drinks that come with special collaboration cup sleeves. The beloved classic, The Little Prince, inspired the launch with its message of enjoying the simple things in life. In this case, a cool matcha drink is enough to bring you a simple moment of joy.
Take photos with whimsical backdrops
At the pop-up, you’ll be able to see The Little Prince-themed photo spots with cut-out illustrations from the novella. If you’re familiar with the story, you know that the orange sunset installation refers to The Little Prince’s love for a simple sunset. There’s even a rose garden section with a large rose installation, standing out as The Little Prince’s only rose from his planet.
Play games to win prizes
For a bit of simple fun, visitors can get a stamp card and participate in three mini games to stand a chance to win exclusive prizes – more on this later.
The first station is called Prince Plinko. Participants are given three attempts to drop a ball into slots with The Little Prince on it.
The second station, Wishing Well, challenges you to collect only one green ball and one yellow ball in one scoop.
The final station can be a little challenging.
Rose Venture will have you pulling strings to bring a ball behind a rose icon to a target. While carrying it all the way there can be easy, getting the ball out might require a little shake.
If you’ve completed all three activities, head to the redemption counter with your stamp card and stand a chance to win either CHAGEE drink vouchers or exclusive CHAGEE x The Little Prince merchandise.
What’s in the new Matcha Series?
Image adapted from: Chagee
The matcha drinks that are featured in CHAGEE’s new Matcha Series are special in their own way. You can never go wrong with a simple Signature Matcha Latte (RM13.90). But if you prefer something more fragrant, try their Jasmine Matcha Pure Tea (RM11.90). If you’re adventurous, this collaboration also brings to the plate the Lime Cheese Matcha Latte (RM14.90) and a delicious Chocolate Cookie Matcha Frappe (RM20.90).
Journey of the Heart pop-up opens in KL till 27th September
If you love matcha, The Little Prince, or both, this CHAGEE collaboration pop-up with The Little Prince is a must-visit. Play games, try a matcha drink, or simply enjoy the twinkling lights of the pop-up. What’s important is that you stop and smell the flowers.
Cover image adapted from: TheSmartLocal Malaysia
Photography by Sarah Aminllah.